© 2019 Shuyu Jenny Liu. To view past projects, please visit project catalog.

Typography & CMU
color identity 

Fall 2019  Communication ︳Color ︳Typography

Colors are powerful; they can instantly communicate an identity. There are many companies and sports teams that utilized color combinations to their advantage. CMU has a certain symbolic color(s), yet lack a palette, a color combination that communicates the CMU spirit.

In this project, I adopted colors from the CMU campus and created a typography piece. The piece is then translated into three scales (personal, poser & billboard), and each scale is applied to on-campus situations.